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Right Now

Live Look

Take the feeling of the
mountains with you

The General Store

Visit the store that inspired the Sundance Catalog and take home a bit of the Sundance spirit.

Remember your trip to Sundance long after you’ve gone home with something special from the distinctive store.

Organic

Recycled and organic is kind of our thing.

At The General Store, we have challenged ourselves to expand our assortment of organic clothing and crafts made from recycled products.

Local

Shop local and support independent makers.

As always, we have the most incredible selection of jewelry found anywhere as well as Sundance logo merchandise. We support local artists as well as artists from around the nation.

Fair Trade

We’re committed to fair trade commerce.

We will continue to carry new organic clothing, jewelry, art and clothing that is fair trade made.

2019 Season Passes Now on Sale

Shop Season Passes

Give the perfect gift

Shop Gift Cards

Beautiful, handcrafted products, for any occasion

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