Inside a rustic, cozy shop with wooden interiors, featuring items like clothes, shoes, and accessories. banners and vintage décor enhance the nostalgic, cabin-like atmosphere. two customers are browsing.

Take the feeling of the
mountains with you

The General Store

Take the style and comfort of the mountains with you!

Please call The General Store at 801.223.4250 if you would like to schedule a curbside pickup.

Remember your trip to Sundance long after you’ve gone home with something special from the distinctive store.


Recycled and organic is kind of our thing.

At The General Store, we have challenged ourselves to expand our assortment of organic clothing and crafts made from recycled products.


Shop local and support independent makers.

As always, we have the most incredible selection of jewelry found anywhere as well as Sundance logo merchandise. We support local artists as well as artists from around the nation.

Fair Trade

We’re committed to fair trade commerce.

We will continue to carry new organic clothing, jewelry, art and clothing that is fair trade made.

2023-24 Season Passes

Shop Season Passes

Beautiful, handcrafted products, for any occasion