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Sundance, the place, has given birth to a variety of powerful businesses all sharing the same core philosophy. Born of independent thought and creative execution, today the Sundance name represents innovation and change in all its manifestations. From the Sundance Preserve, Sundance Institute, Sundance Resort, Sundance Channel to the Sundance Catalog, the Sundance ventures touch millions of people every day.
Sundance Institute is a non-profit organization dedicated to the discovery and development of independent artists and audiences. Through its programs, the Institute seeks to discover, support, and inspire independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work.
Sundance channel is a cable television network devoted to airing independent feature films, world cinema, documentaries, short films, and original programs, such as news about the latest developments from each year's Sundance Film Festival. All are shown uncut and without commercials.
When Sundance was first established in 1969, there was a tiny store (the General Store) at the base of the resort which guests would frequently write to, requesting special items they had seen while visiting Sundance. Twenty years passed and requests for the store's unique offerings spread beyond the box canyon. People who had visited Sundance began to write back to the store from all over the country: "Do you have any more of that item, and could I get it sent to me?" and people they knew wrote, "I saw an item my friend purchased at Sundance. Would it be possible for me to buy one?"
Robert Redford called together a few of his colleagues to discuss starting a mail-order catalog to fill these requests and to make Sundance's unique items available to a wider audience. It started small. Four employees working from the old Sundance Resort firehouse put together the first Sundance Catalog, which mailed in the fall of 1989 to a relatively small group of general store customers and friends.
Balancing the Triangle of Art, Commerce, and Environment
The concept of Sundance Cinemas defines and enriches the specialized
exhibition business by raising the bar with exciting facilities that feature
excellent presentation, upscale amenities, and value added customer
services, all in a comfortable environment. We offer the best films in the
marketplace for a discerning audience. In addition, Sundance Cinemas
provides special event programming, educational programs, and other local events that make our facilities an important part of the fabric of its